Sport is global and our experience is too. Our clients include federations, national governing bodies, event organisers and other sports rightsholders, official data providers, sponsors, clubs and teams, broadcasters and digital platforms, agencies, influencers and esports organisations, so we really do know the ‘business of sport’.

Competitive video gaming has grown from niche events into a global multi-billion-dollar esports industry, paving the way for professional esports teams and athletes, professional leagues, publisher leagues, esports streaming channels, to making it into the Olympics.  With this growth has come an increasing number of legal issues for esports promoters, venues, teams, game publishers, sponsors, and media companies.

We’re best known for our work on some of the most lucrative and complex media and data rights deals but we frequently work on digital collaborations, publishing and merchandising deals and sponsorship and endorsement agreements, including the natural cross-over with tie-ups involving our betting company and computer games clients.

Our attorneys have been involved in advising, negotiating and drafting contracts on media rights, domestic and international rights protection, sports data, brand packaging, anti ambush marketing strategies, publishing deals, DVD distribution arrangements and sponsorship.